Whitepaper Research Excellence | 2013 | Engels
Summary
Brandtracking surveys are in trouble, but their plummeting response rates, faulty answers and flawe analysis can easily be solved by the disciplined application of three core principles.
- principle of respondent level validity
- principe of redundancy
- principle of respondent relevance
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Brand equity surveys, once long en boring,
now take less than three minutes to complete.
Want to know how?
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