Mind & the Machine

Whitepaper | Research excellence | 2013 

Big things can be intimidating. Research cannot allow Big Data to be one of them. We stand on the edge of the most exciting and transformative period in our industry’s history: 90 percent of the data in the world today was created in the last two years and “data taps” such as mobile, social and POS will continue to pour out raw information for us to work with at an ever faster rate. Now, more than ever, we need to recognise the immense, unique power of our own minds when it comes to dealing
with information – and deciding how to act on the basis of it.

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