Program details

On Wednesday the 11th of October we are hosting the event 'Winning with Product and Pricing Strategies'. Read on to find out more about the program, the cases we will be presenting and the speakers.

Topics and cases we will discuss

  • Value based pricing based on consumer-led insights
  • Create added value with optimized product concepts. We will show how we use self-learning interviews to create an optimized concept for a new kids smart watch
  • Optimize pricing based on Behavioural Economics and intelligent algorithms. We will show how Behavioural Economics and adaptive algorithms improve accuracy pricing simulations (a new approach being used for Heineken and other clients globally).

Meet the speakers

Bern Grosserohde - Global Director of ValueManager Kantar

Bernd is a leading expert for innovation and product development, whose main area of expertise is product and price optimization. Bernd currently leads a global pricing research hub with over 30 years of experience in various sectors, including FMCG, Technology, Telecom, Finance, Automotive, Retail and OTC, providing solutions for pricing and product optimization for many Fortune 500 companies.


Frans van der Horst - Senior Client & IPD Director at Kantar TNS

Frans is a marketing intelligence professional with more than 15 years of experience and supported clients in many industries with their business and growth issues; tourism & leisure, cultural institutions, telecom providers, technology firms, banks, insurance companies and FMCG. Frans has been responsible for developing the innovation and product development practices at TNS and specializes in uncovering unmet needs, finding true customer insights, mapping the customer journey, need-based segmentation, co-creation, concept testing and conjoint analysis.

More information

Read about the practical details of the event or register by filling out the form.