Are you still in sync with your customers, their needs, their brand expectations and their perceptions? Are you still focusing on the best brand drivers, those that are likely to help your brand grow in terms of Equity or Sales? And do you know how your brand drivers have evolved during covid-19, with changing consumer needs?
During our webinar on 3 September, 2020 at 3 PM we explained why it is important to understand your brand better. How? By assessing the most important messages, imagery and marketing strategies, we identify what drives brand equity for different audience segments.
On the basis of client cases we uncovered the key sources of brand building, by combining advanced modeling and insights from multiple existing datasets.You will gain new insights on how you can grow your brand. Promised!
Presentation slides are now avaible for download. Click here
to access the slides.
Bram van schaik
CEO, Insights, Netherlands
Head of Analytics and Data Strategy - Central, Southern and Eastern Europe
Senior Research Executive
Recording now available
The recording of the webinar is now available on demand. Register by using the button below to view the recording.