The outbreak of the COVID-19 virus worldwide is having an enormous impact on today’s daily life. Not only personally, but also economically. Certain categories (like travel, out-of-home entertainment) feel the impact immediate, whereas other categories (online entertainment, medical insurance) might ‘profit’. What can we learn from the Chinese experiences so far and the way Chinese brands responded?
And what do you do as brand? Do you respond at all and how do your customers perceive that? How about the long term implications for brand growth?
As a brand, disruption can also take place in a different way, by a competitor entering the market or a new marketplace appearing. On March 10th, the Dutch Amazon site went live. What are the consequences for your brand? How do you build your brand on Amazon? And is Amazon a treat or an opportunity for your brand?
Hugo Schurink | CCO Brand | Kantar Netherlands
Nikki Eijpen | Consultant Online Marketplaces, EMEA | Wunderman Thompson Commerce
Roxeanne Meijers | Brand strategy Consultant | Kantar Netherlands
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CCO Brand at Kantar Netherlands
m +31 65 24 62 559