On the 14th of June senior business leaders will meet to discuss the challenges and opportunities digitalisation presents in 'Marketing to the connected consumer' at the Eye Filmmuseum. In the weeks leading up to our event we will introduce our speaker line-up. In this edition we introduce one of our TNS Branding & Communication experts: Marijke Guldemond.
Marijke Guldemond has over 12,5 years of experience in marketing research, enjoying helping organisations in reaching their marketing goals. She has an established track record in Branding & Communications Research through Brand Equity studies, Brand & Communication trackers, Positioning programmes and Advertising evaluation (both pre- and post) surveys. Marijke heads the Branding & Communications practice in The Netherlands and has worked with several clients on various branding & communications projects. Among them are projects for Heineken,
Perfetti van Melle and Liberty Global.
Delivering consistency in a connected world
Delivering a consistent message is key to a brand's succes. But many brands struggle with a range of challenges which prevents them achieving this succes. What's the best visual language, how do you find your brand's tone of voice, which technology can you use to add value and how do you ensure coherence across all touchpoints?
Other speaker highlights
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Find out more and register for our event by clicking here.