Speaker highlight: Joris Goossens

Gepubliceerd: 12-05-2016

On the 14th of June senior business leaders will meet to discuss the challenges and opportunities digitalisation presents in 'Marketing to the connected consumer' at the Eye Filmmuseum. In the weeks leading up to our event we will introduce our speaker line-up. First to kick off this series is one of our guest speakers: comScore's Joris Goossens.

Joris Goossens - comScoreJoris Goossens is Vice President Sales Netherlands & Nordics of comScore. comScore is a leading cross-platform measurement and analytics company providing marketing data and analytics to many of the world's largest enterprises, media and advertising agencies, and publishers. comScore measures audiences, brands and consumer behavior.

Session overview

Creating a Moment - The Value of a Digital Impression
With the growth of digital ad spend and particularly programmatic advertising there is also a growing appetite for insights in online campaign performance, with topics as viewability, invalid traffic and campaign effectiveness quickly moving into the limelight.
 
In this presentation, we focus on how and why the value of a digital ad is determined by it's audience, viewability, level of invalid traffic and brand safe context.

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