Mobile 360 is a study conducted by TNS and visualized by Mirabeau. It draws on the actual behavior of more than 1,000 smartphone and tablet users in The Netherlands to provide detailed market information allowing activation of business and marketing strategy via mobile.Read more Whitepapers
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This website is just a little teaser... TNS Mobile 360 captures much more than only gaming, social and finance. In our report we answered the following questions:
% of respondents who have had the apps/websites within the category, active at least once in the month we tracked them.
Average time (minutes) spend monthly with app/websites in the category, by whole group: including the persons in the group that are not using apps and websites in this category. In this research we measured 'face time' of the app: the time that an app or website is used on the foreground of the smartphone.