Why having a mobile site should be just the start

Whitepaper Connected Life 2014 | Engels

Introduction
 
Today, having a mobile or responsive website sits at the top of any marketers best practice checklist. However, our Connected Life study shows that having a mobile site is far from a complete solution in itself.

A more fundamental shift in brand planning is required if marketers are to keep up with the audiences they are targeting. The time for fully mobile-centric strategy is arriving.



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