The trouble with innovation

Whitepaper Productontwikkeling en innovatie | 2013 | Engels


The targets set for any business usually involve some form of growth – and growth beyond that which the day-to-day running of the business will deliver on its own. The responsibility for filling this “growth gap” and satisfying the demands of senior executives and shareholders falls to innovation. In tough economic times, the gap between growthtargets and the revenues actually generated by businesses tends to increase. And this puts increased pressure on innovation to make up the difference.
Kantar Worldpanel predicts that 75% of growth for consumer products companies in the next decade will come through new product development. That’s a lot on innovation’s shoulders.

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Frans van der HorstFrans van der Horst Director Productontwikkeling en innovatie
Director Customer Insights & Innovation
t 06 483 14 070

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