The language of emotion

The language of emotion (2014)

language-of-emotion-whitepaper

From Disney princesses to Dove and dirty whites to silky chocolate, the power of metaphor has never been more central to marketing – and applying metaphors with precision has never been more important for global brands.

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Marijke Guldemond
Director Branding, Communication & Shopper
e  Marijke.Guldemond@kantartns.com
t  (020) 5225 386

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