How markets grow up. And what it means for brands’ connection strategies

Whitepaper Connected Life 2014 | Engels


The advance of internet access is often portrayed as a simple progression with little room for variation – and inevitable consequences for marketers. Digital leads to fragmented audiences and diminishing returns; building awareness and engagement becomes harder work with less certain rewards. The media landscape becomes a maelstrom of proliferating touchpoints and uncertain consumer behaviour.

Ja, informeer mij over Kantar events en webinars
Ja, hou mij op de hoogte van algemeen nieuws, introducties etc van Kantar.

Meer weten over Connected Life?