Happy Shoppers Spend More

Whitepaper Retail & Shopper | 2013 | Engels

Introduction

The fact that happy shoppers spend more is one of the most under-appreciated truths in retail. TNS’s global database of retail and shopper studies shows a clear correlation between shoppers’ satisfaction and the amount that they spend. At a time when brands and retailers face a shared growth challenge, the value of this insight is greater than ever. However, few companies are focusing on making shoppers happy – and therefore few understand how to increase shopper spend.

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Marijke Guldemond
Director Branding, Communication & Shopper
e  Marijke.Guldemond@kantartns.com
t  (020) 5225 386

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