In a survey of over 100 managers across a range of sectors, 95% agreed that professional touchpoint management was becoming increasingly important for businesses - yet only 7% felt they had a satisfactory approach (Esch/Kochann, 2013).
This chimes with the findings of many other surveys that we at TNS have conducted over recent years. To help close this gap, we collaborated with university researchers and clients to develop an innovative approach to integrated touchpoint management that incorporates recent behavioural economics findings.
Please read our lastest findings in this whitepaper. You can direct any questions to one of our experts:
Expert Brand & Communication
t 020 5225 735