Whitepaper Mobile| 2013| Engels
Around half of the world’s mobile owners are ready to use their phone to make purchases and manage money – but mobile finance players must tailor their strategies to the conditions of each market to take full advantage.
Use of mobile banking and mobile wallet services is set to surge worldwide as consumers respond to the promise of convenience, and look past security concerns. The Mobile Life 2012 study reveals that 50 percent of the world’s phone owners are either interested in mobile banking services or using them already, whilst 45 percent show the same level of enthusiasm for making payments using their phone.
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