Closing the eCommerce gap

Whitepaper Connected Life 2014 | Engels

Introduction

 
It’s become a truism of modern business life that eCommerce growth routinely outstrips any other channel: a rule of thumb that holds broadly true across categories, and across markets. But does this mean that businesses should be content with the growth that online sales are providing for them? Far from it. This year’s Connected Life study reveals the significant gaps that still exist between eCommerce potential and eCommerce reality, between the number of those researching online and those going on to complete purchases online.

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