Brownian motion for brands (2014)
Brand equity may provide a clear, single-number measure of how brands are doing, but it is
situational equity that often holds the key to helping them do better.
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Wat is uw situational equity en hoe vindt u hiermee kansen voor uw merk?
Marijke Guldemond
Director Branding, Communication & Shopper
e
Marijke.Guldemond@kantartns.com
t (020) 5225 386
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