Brownian motion for brands

Brownian motion for brands (2014)


Brand equity may provide a clear, single-number measure of how brands are doing, but it is situational equity that often holds the key to helping them do better.

Wat is uw situational equity en hoe vindt u hiermee kansen voor uw merk?

Marijke Guldemond
Director Branding, Communication & Shopper
t  (020) 5225 386

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