13.30h: Start seminar
Introduction Irresistibility - Saskia Brocx, Brand Strategy Consultant TNS NIPO
Saskia Brocx reveals the 8 drivers behind an irresistible brand. Some brands are masters of irresistibility. They seem to have a magic that evokes a powerful consumer desire. New research from TNS reveals what it takes to join their ranks – and why it is so important to do so.
Case FBTO ( health insurer) - Ellen van Wezel, Marketing Manager FBTO
Ellen van Wezel explains how FBTO is working with the concepts of irresistibility. By showing some real examples, Ellen shows how FBTO services and communicates with their target group. And very effectively! FBTO was voted the most customer-friendly insurance company of the Netherlands.
Case Johnnie Walker - Elian Swinkels, Innovation & Branding Consultant TNS NIPO
Johnnie Walker, the no. 1 Scotch whisky brand in the world, is an example of a brand for which all 8 drivers are working very well – it’s truly an irresistible brand. Elian Swinkels brings the drivers to life with this irresistible case.
Our brand strategists will show you in an interactive workshop how this approach can help make your brand truly irresistible
16.30 - 18.00h
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