Click-through rates, impressions, conversions, Cost Per Acquisition. The digital world has plenty of metrics to measure how your campaigns are doing. But which ones do you need to see if you're succesful?
Have you ever thought to yourself..
"Am I reaching the people I want?"
"Am I spending my media money wisely?"
"Are my digital campaigns working?"
If you have ever asked or been asked these questions, then our event Succeeding in the Digital Age is one you should attend. We will be sharing our best tips on how you can better target online, how you can spend your media money more effectively and what KPI’s you should hold your digital plans accountable to.
This event is hosted by Kantar Millward Brown and Kantar TNS. Registration for the event is closed. The broad outline for the afternoon will be:
Date: 28th September 2017
Time: 13.00 till 17.30, including drinks.
Location: The event will be held at Kantar Netherlands, Grote Bickerstraat 74, Amsterdam
Content: We will be sharing insights from real-life cases, such as how Holiday Inn increased their online bookings more than 5 times (!) through better targeting of their online ads. You will also get plenty of opportunity to discuss your own challenges in measuring the ROI of digital with peers from the industry.
Erin Iversen - Regional Director, Media & Digital at Kantar
Erin has 15 years of media planning and strategy experience, with specific expertise in digital media planning, integrated media strategy development, programmatic, and digital media measurement. She spent the majority of her career at Universal McCann in NYC and in Turkey. Most recently she was Head of Digital for Universal McCann Turkey, following global roles in digital media strategy, publisher partnerships and innovation.
More speakers to be announced.
As spaces are limited we reserve the right to give priority to attendees who fit the profile of the event.