Taking the Lion's Share

    Klik hier om het orginele artikel te lezen op NABC Magazine (23 januari 2015)

    9 simple insights to drive successful business growth in Africa


    Over the next five years, Africa will rise as the emerging market hotspot with growth expected to be two-to-three times more than in developed nations. The simple fact is seven out of the world’s top ten fastest growing economies are in Africa.

    Rapid urbanisation and the growing middle class are being fueled by substantial infrastructure investment and increased connectivity with reduced access costs. Grabbing the lion’s share of opportunity in Africa requires an intimate understanding of regional and individual country growth drivers. To win, brands must think like the king of the jungle and capitalise on these key insights from TNS’s in-market business intelligence experts.

    Read the whole article.

    Picture: Cherilyn.